Business chiefs told of Liverpool’s ‘wow’ factor
Global business chiefs were told of Liverpool’s “wow” factor and its internationally-recognised image at the city’s London embassy.
Liverpool Vision chief executive Max Steinberg said on a recent visit to New York he was told the American investors focus on three UK “brands” – London, Edinburgh and Liverpool.
He said: “Selling the city is not that difficult because the name resonates worldwide.”
Mr Steinberg spoke at the London embassy, on 20th June 2011, to financial high fliers mainly from the European and international financial community.
In a wide-ranging debate, the Mersey was promoted as the “Canary Wharf” of the North for its enterprise zone status and Peel Holdings’ plan to create the largest Freeport in the country.
Tony Bell, chief executive of the Royal Liverpool Hospital, also stressed the city’s reputation for bio-science, research and development and pharmaceuticals.
He said: “Our research has looked at what young scientists and their families want.
“They do not want to be put in some business park by a motorway. They want to be part of a vibrant cultural centre with good education, friendly people and fantastic opportunities.
“They come to Liverpool and they say ‘wow’.”
Recent national research claims that the criteria for what makes a “good” city is a high concentration of qualified professionals, strong business and political leadership, effective transport links, excellent universities and an entrepreneurial culture.
Chris Cummings, of TheCityUK financial services organisation, said: “Liverpool ticks all those boxes.”
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