How-Do Weekly Wrap - November 25 - Alice Morrison
Source: How-Do
Former Vision+Media chief Alice Morrison is a director of AMO Media. She was in Egypt with the BBC World Service Trust to train journalists from the state broadcaster, ERTU, on covering elections. She is also working with Liverpool Vision on the Liverpool Plan.
I am sitting in Liverpool Vision’s offices working on the Liverpool Plan after a week spent training journalists and meeting with protestors in Tahrir Square in Egypt (see picture below). It was fascinating and sometimes frightening.
The two things couldn’t be further apart but the link that connects them is the use of social media.
The demonstrations in Tahrir showed Twitter at its most powerful. For the observer there were 100 tweets and pics every 10 seconds on '#tahrir'.
For the activist, '#tahrirneeds' was used to get medical supplies to the field hospitals and '#occupymaspiro' called for people to march on the TV station.
'@hackneylad' and '@sharifkouddous' were two of the best sources keeping us constantly and accurately updated as to what was actually going on in the square.
All of this was backed up by live pictures and commentary from the different news channels covering the story.
Back here and in a totally different context, Liverpool Vision has come up with a clever and interesting way to use the major players’ social marketing clout to promote the city as part of the It’s Liverpool campaign.
So far, it’s achieved £3m of marketing value and 10 million audience reach, due to the participation of big hitters like Liverpool Football Club. LFC also gives Vision fantastic access to an international audience - with its 200 fan clubs worldwide, huge facebook presence and 8 million supporters logging on to its website every month.
By accessing this social media audience, Vision has seen an increase in business enquiries from areas it already covers like the USA as well as new areas like Malaysia.
For more information visit www.itsliverpool.com
In more traditional media, how cool is it that the Folk Awards are moving to Salford? It feels like a much more natural home for the celebration and will bring a whole new audience to media city. MTV eat your heart out.
I am also pleased to see that the BBC move is getting out to local companies – and in both my favourite cities. Red and LA Productions are coproducing for BBC Learning. One of the reasons that the BBC said it was moving was to open up new opportunities to producers outside London. And this shows they are putting their money where their proverbial mouth is.
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